The 3x Grammy-nominated single appeared on the rapper’s album, E.L.E (Extinction Level Event): The Final World Front which followed an apocalyptic theme from album's past. With the release of his third studio album, Rhymes and Hype Williams embarked on their biggest music video yet, “What’s It Gonna Be” featuring vocals from the iconic Janet Jackson. Busta Rhymes’ visual evolution is a prolific one deserving of spotlight and praise that has influenced a generation of artists. With famed director Hype Williams by his side, Rhymes’ visual legacy boasts an extensive history of music videos encompassing hyper-surrealism and afro-futurism which crossed boundaries and expectations within the landscape of rap/hip-hop. From the well-choreographed number featuring an army of dancers to an elephant making an appearance, grandeur and opulence aren’t spared in the 1997 visual. The use of stop motion techniques paired exceptionally well with the track’s DNA as the 808 drums served as the perfect climatic soundtrack. Vibrant hues and rich textures curated an audio-visual experience leading viewers on a psychedelic journey throughout the Hype Williams-directed video. The mesmerizing visual was directly influenced by Eddie Murphy’s 1988 film Coming To America. While most hip-hop fans knew Busta Rhymes as the breakout star from Leaders of the New School, and from his classic debut solo single “Woo Hah!! Got You All in Check,” it was the music video for “Put Your Hands Where My Eyes Can See” from his sophomore album When Disaster Strikes that elevated his artistry and creativity in his music videos.
0 kommentar(er)
